Born and raised in the San Francisco Bay Area, Erica has always had a passion for the Beauty and Fashion Industry. Professionally, Erica specializes in hairstyling with particular attention to the elements of balance and proportion in every style. “My weapons of choice are my blowdryer and a curling iron.”
Erica moved to Los Angeles in 2006 to attend the Fashion Institute of Design and Merchandising earning a degree in Merchandise Marketing. There she studied marketing essentials, trend forecasting, buying and planning, and brand management strategy. After working in the corporate office for Ron Robinson at Fred Segal, a high-end retail store in Los Angeles, Erica was inspired to expand her knowledge in the beauty industry and went on to graduate from Marinello Schools of Beauty while gaining experience both business and hands-on working for J Beverly Hills, a professional hair care line. She traveled to Las Vegas and Bologna, Italy as a representative for J Beverly Hills at the International Cosmoprof trade shows. In December of 2012, Erica moved to Austin with her husband and continues to master her true calling as a hairstylist.
Whether it be a fabulous cut and color, blowout, or bridal beauty service, Erica appreciates the ability to express her creativity and care for people through styling their hair. The lasting relationships she builds with her guests are based on the importance of understanding their specific needs and individuality. Erica believes beauty is something to be seen and felt, and finds it exciting and rewarding to help her guests feel and look the best they can.